Cookie Policy Last updated: 5 December 2022

Our website uses cookies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

• Essential: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

• Analytical: These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Functional: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

• Targeting: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Purpose Link to more information
Google Analytics (_ga, _gid, _utmc, _utma and _utm) Analytical: Third-party persistent cookies used to track visitors and collect information about how they use our site. We use the information to compile reports and improve the site and the browsing experience. No personally identifiable information is stored. Google Analytics Cookie Usage Policy
Pardot (pardot_ui) Functional: Essential persistent third-party cookie which recognises returning website visitors to provide them better customer experience. Pardot cookie data tracking
Google Ads - Google Tag Analytical: The conversion tracking feature of Google Ads also uses cookies. To help you track sales and other conversions from your ads and free listings, it adds a cookie to a person’s computer when the person clicks an ad or a listing. Google Ads/Tag info; Google Ads Privacy; Helping advertisers comply with the GDPR & AADC; Google Ads Data Protection Terms: Service Information
LinkedIn insights tag/pixel Analytical: The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or hashed (when used for reaching members across devices), and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days LinkedIn Insights tag data policy
Microsoft Bing Analytical: Third-party persistent cookies used as part of HotJar analytics to track visitors and collect information about how they use our site. We use the information to compile reports and improve the site. No personally identifiable information is stored. The cookies collect information in an anonymous form. Microsoft Advertising Policies: Legal, privacy and security
Albacross Analytical: Anonymous user IP matching with companies. Albacross provides first-party Intent Data to understand your audience, uncover unseen prospects, and enrich every record to increase marketing & sales efficiency. Albacross and GDPR
HotJar Analytical: Third-party session cookies used as part of Hotjar analytics to track visitors and collect information about how visitors use our site. HotJar Cookie Policy

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Updating your preferences

Different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies, find out more at However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or part of our site.