How to Speak to Your Customers About Open Banking

Need support on communicating open banking to your customers? Elevate your clients' understanding of open banking with Yapily's guide on highlighting its advantages, ensuring security, and navigating regulations.

Open banking represents a significant transformation in the world of financial services, shifting the paradigm towards a more interconnected, transparent, and consumer-centric model. This innovative approach utilises cutting-edge technology to facilitate secure and seamless access to financial data, heralding a new era of banking that prioritises accessibility, security, and customisation.

Understanding open banking’s core, it empowers third-party providers (TPPs) to use Application Programming Interfaces (APIs) to access and interpret consumers’ financial data—with their explicit consent. This framework unlocks a plethora of personalised financial solutions that cater to the modern-day consumer’s dynamic needs and preferences.

What are Payment Initiation Services (PIS)?

At its heart, Payment Initiation Services (PIS) enhance the open banking ecosystem by facilitating direct bank-to-bank transactions. This innovation allows TPPs to initiate payments on behalf of consumers directly to merchants, sidestepping traditional methods like credit or debit cards.

Here’s why PIS is becoming a game-changer:

  • Enhanced security: Direct bank transfers minimise fraud risks as each transaction is authenticated by the consumer.
  • Cost-effectiveness: Eliminating intermediaries reduces transaction fees, offering a more economical choice for both consumers and merchants.
  • Convenience: Streamlining the payment process, PIS allows transactions directly from bank accounts, eradicating the need to enter card details.

What are Account Information Services (AIS)?

Account Information Services (AIS) provide a detailed view of an individual’s financial health by aggregating data across various accounts. This comprehensive insight aids in crafting tailored financial advice and management tools:

  • Personalised finances: AIS delivers bespoke financial insights, empowering consumers to make informed decisions tailored to their financial scenarios.
  • Unified financial snapshot: By consolidating data from multiple accounts, AIS presents a complete picture of a consumer’s finances, simplifying money management.
  • Innovative management tools: The rich data from AIS is pivotal in developing cutting-edge tools that address unique consumer goals, enhancing overall financial wellbeing.

Open banking brings a host of advantages, from sophisticated financial management tools and competitive services to streamlined payment processes. It nurtures an environment tailored to individual needs, transforming everyday banking into a more straightforward, efficient practice.

Security and Privacy: Pillars of Open Banking

Building trust through secure data sharing

Emphasise to your clients that open banking is founded on the bedrock of explicit consent. Assure them that their financial data remains under their control, shared only with their permission. This consent-based model is vital, ensuring that their information is handled exactly as they agree.

Multi-factor authentication

Discuss the advanced authentication methods integral to open banking platforms, such as Yapily. With regulations like Strong Customer Authentication (SCA), open banking adopts a multi-layered verification strategy, incorporating passwords, smartphones, and biometric data (e.g., fingerprints). These measures drastically reduce unauthorised access and potential fraud.

Dynamic data control

Educate clients on their ongoing authority over their data. They can withdraw or reinstate access as they see fit, ensuring flexibility and security in managing their financial information.

A regulated and secure framework

Clarify that open banking operates within a strict regulatory framework, like PSD2 in the EU and regulations by the Financial Conduct Authority (FCA) in the UK. These laws ensure that only certified TPPs can access consumer data, maintaining a secure and regulated environment.

Read our guide to open banking security for more insights.

What is the consumer protection in open banking?

When speaking to your customers about open banking, it’s crucial to highlight these three consumer protection measures that safeguard their interests:

  • Regulatory oversight: Stress that open banking operates under stringent regulations such as the PSD2 in the EU and the Financial Conduct Authority (FCA) in the UK. These laws ensure that only accredited third-party providers (TPPs) can access financial data, maintaining a secure ecosystem.
  • Explicit consent: Emphasise that customer data is only shared with TPPs when they give explicit permission. This consent can be withdrawn at any time, giving them full control over who can access their information.
  • Data security: Inform them about the advanced security measures in place, such as encryption, multi-factor authentication, and continuous monitoring, which protect against unauthorised access and data breaches.

Final thoughts

As a leader in open banking infrastructure, Yapily offers unmatched expertise and innovative solutions. We’re dedicated to helping businesses and consumers alike navigate the complexities of open banking.

We aim to equip you with the knowledge to communicate the essence and benefits of open banking effectively. By underscoring Yapily’s commitment to security, innovation, and compliance, you can assure your clients they are in capable hands, poised to harness the vast opportunities open banking offers.

Communication Tip: Encourage your clients to ask questions and share their thoughts on open banking. This dialogue not only clarifies uncertainties but also deepens their trust in your guidance through this new financial landscape. Consider hosting webinars or interactive Q&A sessions to foster this communication further.

Ready to get your business onboard with open banking? Speak to us today!


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